CharleyxGUMA.jpg

made to be seen.
made to be felt.

featured

A woman and a man sitting facing each other with their eyes closed, holding hands in a dark room with a blue background.

TOLA. - I Lied 2 U
Music Video

A silhouetted profile of a person with short hair, lit from behind by warm light, creating a glowing outline of their face and shoulder against a dark background.

Creative Stillness
Brand Campaign

Close-up of a person's face with locks, dark skin, and visible eyes, taken from below, blurred background.

myfriendcharley - IDFAITV
Visualizer

Young woman sitting on front porch steps against a gray wall with a black door, wearing a denim jacket and jeans, holding a yellow purse, with a yellow tote bag nearby.

Sam Edelman - CircusNY
Fashion Film

A man in a bright yellow suit sitting on a porch surrounded by scattered clothes and flowers, smoking a cigarette.

TOLA. - Couple Missed Calls
Music Video

Two women standing in front of a colorful butterfly mural on a brick wall, smiling and laughing together.

Renfro Brands - HOTSOX
Lifestyle Campaign

view work →

GUMA is an independent creative studio producing emotionally grounded branded campaigns, music videos, and narrative films.

originals

Group of five people dressed as characters from the Wizard of Oz posing indoors with a cross on the wall and lamp in the background.

Respiros De Amor (2026)

A woman with dark wavy hair wearing a white dress with puffed sleeves standing outdoors at dusk with power lines and trees in the background.

DAYTRIP (2025)

A woman standing in front of green trees with her arms outstretched and her head tilted back, wearing a white sleeveless dress and sandals.

the ant and the tree (2024)

view originals →

GUMA is led by director and creative producer Angelo Guevara-Malavé, whose work is rooted in authentic performance, visual experimentation, and a deep curiosity for the people and cultures behind the frame.

about Angelo →

connect & follow

Close-up of a person's face with dark skin, glasses, and locks, partially obscured by shadows against a plain background.
Black-and-white profile of a person's face and shoulders with water drops streaming down, illuminated from behind creating a silhouette effect.

General questions,
Collaborations,
Project Inquiries

Email:
hola@madebyguma.com

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